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Branded creates and produces live media that matters, connecting businesses, brands, celebrities and fans through large and small scale events including the YouTube FanFest global tour, It’s A Girl Thing and the “Matters” B2B festivals covering music, sports, gaming, digital and marketing.

Specialising in the media, entertainment and sports industries in Asia Branded was founded in 2002 and has been recognised as a “Top 10 Event Marketing Agency” by Marketing Magazine and is a two-time winner of the prestigious Singapore Experience Best Trade Event of the Year award.

Branded excels in the conceptualisation, programming, organisation, and production of dynamic conferences, live music festivals, educational academies, and fan events in Asia. Branded is an independent company staffed by passionate multi-cultural, multi-lingual and multi-talented individuals with offices in Hong Kong and Singapore and affiliations reaching all corners of the world.

Music Matters Live Lounge 2020

Since 2007, Music Matters Live has pioneered the independent festival scene in Asia to create business and cultural music connections with the rest of the world.

Following the success of #MMLFromHome, the team from All That Matters, invites you into our Music Matters Live Lounge. Come and check-out an intimate collection of music videos from our featured artists and alumni friends from around the globe, showcasing music created during lock-down and how they stayed creative during times of change.

Music Matters Live Lounge - your daily music lunch break, come join us to enjoy some fantastic music videos.
Who will you discover?

MML Lounge Full Schedule | Artist Line-up 2020

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