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“Branded Enables Connections that Matter”

Branded designs, sells, markets and produces amazing B2B2C and B2B2F(an) events in Asia. Founded in 2002 and listed as a top 10 Event Marketing agency by Marketing magazine, our focus is to add value and grow the media, sports and entertainment industry in Asia.

We are experts in the organisation, programming and production of dynamic conferences, live music festivals, academies, and youth fan events such as the YouTube FanFest.

Branded is an independent company staffed by passionate multi-cultural, multi-lingual and talented individuals with offices in Hong Kong and Singapore.

Music Matters, Asia’s premier independent music festival comes back to Singapore in September 12-15 2016, for its sixth edition for 4 big days of music discovery.


Music Matters - Who Will You Discover?

Dubbed "TED meets SXSW" by Jason Mraz, Music Matters is a free festival featuring live music performances of some of the world's best up-and-coming artists. It is held concurrently with All That Matters, an insightful business conference about Music, Sports, Digital entertainment and Marketing in Asia.
In just eleven years, Music Matters has succeeded in becoming a global platform representing the Asia Pacific music industry and a gateway for artists looking to break into the world's most populated region. We continue our discovery of music by connecting the industry with fans in a dynamic line-up of international and local bands.

This year, the All That Matters events get a brand new date, moving from May into one of Asia's biggest entertainment weeks in Singapore: September 12-15, 2016.



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Music Event Partners