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Founded in 2002 and recognised as a top 10 Event Marketing Agency by Marketing Magazine, Branded produces live media that matters, connecting businesses, brands, celebrities and fans through large and small scale events, specialising in the media, entertainment and sports industries.

We own and operate the award winning “Matters” series including Sports, Digital, Marketing, Gaming and Music Matters. We are the original producers of the YouTube FanFest and are Global Partners with Google on the world’s largest touring live celebration of online content. We created It’s a Girl Thing and have also published magazines, run off to join many carnivals and even launched a newspaper in Hong Kong. We have Walked with Dinosaurs, danced with Grease the Musical, sung with Cats, Rocked You with Queen and even stuck an Omega on Coco Lee's wrist.

Featuring more than 40 bands from 12 countries, Music Matters Live in association with Apple Music is Asia’s premier independent music festival and is back in Singapore September 9-13 2017, for its seventh edition for 5 big days of music discovery. Check out the bands at CHIJMES, various Timbre Music venues, CANVAS, & Hard Rock Cafe.

Vision

Music Matters in association with Apple Music

Produced in association with Apple Music, Music Matters Live is Asia’s premier independent music festival and is back in Singapore this Sept 9 - 13, 2017, for it’s seventh edition, for 5 nights of music discovery.

For the last 11 years, the Music Matters Live festival has been the pioneer in creating music connections between Asia Pacific with the rest of the world, cementing itself as the gateway for a dynamic line-up of local and international artists looking to break into the world’s most populated region.

The festival runs alongside the All That Matters conference covering the latest topics and trends in the Music, Sports, Online Entertainment, Gaming and Marketing industries from Asia and throughout the world and giving our festival acts the opportunity to perform live in front of key global entertainment industry influencers and executives.

For the first time, Music Matters Live will be adding a new award entitled “The Artist that Matters 2017” in association with Apple Music. A winning act will be selected in collaboration with Apple Music’s expert Editors and given the coveted featuring of “New Artist Spotlight” on Apple Music across Southeast Asia and beyond.

Who Will You Discover?

2017 ARTIST LINE-UP

2017 Showcase

This year’s line up presents some of the best artists from no less than 12 countries and includes special spotlight showcases from Australia, India and Taiwan







2017 Venues

CHIJMES

CHIJMES

30 Victoria Street, Singapore 187996

+65 6337 7810

OFFICIAL VENUE

 

CHIJMES, located strategically in the heart of Singapore's downtown Civic District, is an award-winning national monument recognised by UNESCO as an Asia-Pacific Cultural Heritage Conservation development with two historic buildings, Caldwell House and CHIJMES Hall. Boasting more than just a rich heritage and stunning architecture, CHIJMES is an exciting European-themed dining and entertainment destination with beautiful courtyards and cosy alfresco dining areas for the discerning patron.

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Barber Shop by Timbre

Barber Shop by Timbre

1 Old Parliament Lane #01-03, Singapore 179429

Anchored by a quality line-up of Singaporean musicians and bands like Raw Earth, Chicken Shack Revival and Soulvibin’, Barber Shop also recreates the spirit of the blues in its Saturday Blues Jam Sessions. Reminiscent of older times when people of all ages came together and new friendships were forged over a shared love of music, experience a unique environment of creative energy, music education and appreciation right here in Singapore

SWITCH by Timbre

SWITCH

73 Bras Basah Rd, NTUC Trade Union House #01-01, Singapore 189556

Like any Singaporean, we pride ourselves on our ability to switch and converse between our national language of English and our mother tongue. And as with any Timbre venues, you can expect good music and quality live performances on stage. Switch is for the closeted Mandarin-pop fans who refuse to queue up for hours to meet your idols, refuse to wave your glow stick in the dark at gigs and will not give into the argument that one language-genre of music is more superior to the other.

Timbre @ The Substation

Timbre @ The Substation

45 Armenian St, Singapore 179936

Tucked away from the maddening crowd - in a hidden, dew-kissed nook at Armenian Street, a fresh fusion of music and food has planted itself amongst the waving leafy fronds. It's rustic tranquility sweeps one back to more youthful days when things were less complicated and everything was forward. This al fresco setting amidst the hustle and bustle of town allows one to gaze into the night sky with quiet contemplation - an isle of calm amidst a busy city.

Timbre Music Academy Hall

Timbre Music Academy

#02-01, 1 Old Parliament Ln, Singapore 179429

Hard Rock Cafe Singapore

Hard Rock Cafe Singapore

50 Cuscaden Road #02-01 HPL House, Singapore 249724

OFFICIAL WRAP PARTY VENUE

Without music, we've got nothing. We're just a place with good food. And hey, nothing wrong with that, but we could never deny that music is our bloodline, our DNA, our soul. So we turn our music up because we don't believe in "background music". We create living monuments and shrines with our epic memorabilia displays. We put on the best concerts in our Cafes, Hotels, Casinos and Hard Rock Live venues. We host Hard Rock Rising, a global battle of the bands where the prize is to perform during halftime at Hard Rock Stadium. We're not fans, we're disciples and our religion is music.

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Canvas Club

Canvas Club

20 Upper Circular Road, #B1-01 The Riverwalk, Singapore 058416

+65 6538 2928

Hip Hop Cook Out +18 event

 

“Take comfort in culture.”
Creative Space by day, lounge by evening through to a full-on nightclub.

Canvas Singapore is a lifestyle and entertainment venue catering to the discerning and creative-minded; a place to come together to celebrate creativity and engage with the arts, culture and music.

Canvas is creatively programmed with international, regional and local artists in art and music.

Canvas provides content-rich environment, providing a unique social gathering and entertainment lifestyle space. As a new standard for how the public is engaged through art and music, the venue aims to provide the platform and technology, acting as a blank canvas for artists of all mediums to express their creativity and unique outlook.

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2017 Partners

For sponsorship enquiries please contact scott@branded.asia

Presented by

Official Venue

Official Venue Partners

Sponsors

Official Media Partners

Supporters

Official Production Partners

Crew

  • Co-Founder & CEO

    Branded

    Jasper Donat

    Jasper DonatCo-Founder & CEOBranded

    What they call me

    They don’t.

    Job description

    Setting corporate strategy and steering the ship.

    What I really do

    Coordinate maternity leave.

    Favourite saying

    "No one looks back on their life and remembers the nights they had plenty of sleep".

  • COO | MD

    Branded | All That Matters Pte. Ltd.

    Emma Louise Fung

    Emma Louise FungCOO | MDBranded | All That Matters Pte. Ltd.

    What they call me:
    Em, ELF.

    Job description:
    Phone switchboard, agony aunt, corporate diplomat, secretary, fixer, purse strings, backstop & sometimes COO.

    What I really do:
    Lead the Singapore Brandenistas, HR, Operations & Finance, our YouTube FanFest Global Partnership & try to keep Jasper in check. 

    Watch out for:
    My close protection agent, Agatha.

  • Commercial Director

    Branded

    Scott Munro

    Scott MunroCommercial DirectorBranded

    Contact me for

    Sponsorship opportunities.

  • Festival Director, Music Matters

    Regional Talent Manager, YouTube FanFest

    Sammy Shirra-Moore

    Sammy Shirra-MooreFestival Director, Music MattersRegional Talent Manager, YouTube FanFest

    What they call me

    Mamfa.

    Job description

    I work with an awesome team to put on 3 crazy nights of new music.

    What I really do

    The above and then some.

    When I am known for

    Anything Artist Relations / Festival Relations.

     

     

  • Project & Operations Manager

    Branded

    Suki Ho

    Suki HoProject & Operations ManagerBranded

    What they call me

    Suks.

    Job description

    Anything other than sales.

    What I really do

    Anything Jasper doesn’t want to do.

    What I am known for

    The longest service staff and a new mommy at Branded.

    Contact me for

    Send resume.

     

     

  • Head of Operations, Branded

    Project Manager, YouTube FanFest

    Natalie Stenhouse-Stewart

    Natalie Stenhouse-StewartHead of Operations, BrandedProject Manager, YouTube FanFest

    What they call me

    Keeping it simple, Nat

    What I do

    Co-ordinate the suite of Branded’s global projects.

    What keeps me sane

    Paddle - the greater the distance the bigger the challenge.

    Contact me for

    Everything production.

  • Head of Production

    Branded

    Roxy Yuen

    Roxy YuenHead of ProductionBranded

    What they call me

    Rox

    Job description

    Support in event production elements

    What I really do

    EVERYTHING

    What I am known for

    The girl with crazy hair colour

    Contact me for

    Event Production

  • Senior Designer

    Branded

    Leon Fok

    Leon FokSenior DesignerBranded

    Job description

    In service for everything that relates to design & creative, come to me and I'll give you a solution.

    What I really do

    Ensure anything people give me turns out to be pretty.

     

     

  • Sports Matters Programme Director

    Branded

    Siabhan Duguid

    Siabhan DuguidSports Matters Programme DirectorBranded

    What they call me:
    Sid/The Wife
    Job description:
    Sports Matters Programme Director
    Favourite Saying:
    Keep smiling!
  • Program Director, Music Matters

    Head of International Talent, YouTube FanFest

    Tony Ward

    Tony WardProgram Director, Music Matters Head of International Talent, YouTube FanFest

    What they call me

    Toe-Knee (or The American).

    Job description

    Design Music Matters program and secure panel and keynote speakers.

    What I really do

    Remain calm.

    Favourite Saying

    “Don’t ask, don’t get.”

    Contact me for

    Program and Speakers.

     

     

  • Festival Director

    Branded

    Kristen Bowen

    Kristen BowenFestival DirectorBranded

    What they call me:

    Kristen

    Job description:

    Communicate, operate, facilitate!

    What I really do:

    Anything I’m asked.

    Favourite Saying:

    “You only live once, but if you do it right, once is enough!”

    Contact me for:

    Anything event related.

     

  • Curator, Music Matters Live

    Branded

    Matt Ruys

    Matt RuysCurator, Music Matters LiveBranded

    What they call me:
    Mett (making fun of my Kiwi accent)

    Job description:
    Go through all the artist submissions from around the world and pick the best stuff and programming it for Music Matters Live festival.

    What I really do:
    Go through all the artist submissions from around the world and pick the best stuff and programming it for Music Matters Live festival.

    Watch out for:
    Me getting up for a sing at the wrap party.

    Favourite Saying:
    Some days you run up the hill, other days you crawl. As long as you're moving, you're alright.

  • Digital Marketing and Community Manager

    Branded

    Charmaine Leow

    Charmaine LeowDigital Marketing and Community ManagerBranded

    What they call me:

    Charms

    Job description:

    Strategically creating and distributing content across Branded's different social networks

    What I really do:

    Customer service

    Favorite Saying:

    Sleep is for the dead.

    Contact me for:

    Social media... or cat videos

  • Administration Assistant

    Branded

    Zoe Liao

    Zoe LiaoAdministration AssistantBranded

    What they call me:

    Zoe

    Job description:

    Assist Suki (eg.record invoice or payments) and general operation 

    What I really do:

    Everything 

    What I am known for:

    General Operation

    • Email:
  • Head of Partnership Marketing

    Branded Ltd

    Vinnie Quek

    Vinnie QuekHead of Partnership MarketingBranded Ltd

    What they call me:

    Vinnie

    Job description:

    Sponsorship Business Development + Brand Partnership Marketing + Activation

    What I really do:

    I bring balance in the force in Brand Relationship Marketing. Creating creative content and Brand Opportunities to Connect, Engage & Motivate

    Favourite Saying:

    Only way to find out is to TRY before you BUY

     

  • Creative Production Manager

    Branded

    Gina Lama

    Gina LamaCreative Production ManagerBranded

    What they call me:

    Gina 'Dalai' Lama

    Job description:

    Work closely with the talent and production teams to produce the highest quality entertainment for the world over.

    What I really do:

    Everything and anything that I can help with!

    Favourite Saying:

    Contact me for: Production related queries

  • Commercial Director

    Branded

    Jen Bennett

    Jen BennettCommercial DirectorBranded

    What they call me:

    JenBen

    Job description:

    Making sure events are a commercial success.

    What I really do:

    Hustle

    Favourite Saying:

    Hate something, change something, make something better

    Contact me for:

    Partnership and sponsorship opportunities

  • Talent & Marketing Executive

    Branded Ltd

    Nisha Varghese

    Nisha VargheseTalent & Marketing ExecutiveBranded Ltd

    What they call me: The Millennial

    Job Description: Talent & Marketing Executive, Update YTFF Website & help out with anything i can!

    What I really do: Bring down the average age of the office

  • Talent & Marketing Executive

    Branded Ltd

    Nisha Varghese

    Nisha VargheseTalent & Marketing ExecutiveBranded Ltd

    What they call me:

    The Millennial

    Job Description:

    Talent & Marketing Executive, Update YTFF Website & help out with anything i can!

    What I really do:

    Bring down the average age of the office

  • Commercial Partnership Manager

    Branded Ltd

    Ami Vora

    Ami VoraCommercial Partnership ManagerBranded Ltd

    What they call me:
    Amieee 
    Job description:
    Everything and anything to support the team and the events
    What I really do:
    All that matters 
    Favourite Saying:
    Carpe Diem (Seize the day) 
    Contact me for: 
    Media Partnership and Delegate Enquiries