Co-Founder & CEO
Founded in 2001 and listed as a top 10 Event Marketing Agency by Marketing Magazine, Branded markets & produces events by, with and for the Asian media, sports & entertainment industry.
Branded has worked with a number of the world’s leading acts including Walking With Dinosaurs, The Rolling Stones, Jason Mraz, Coco Lee, Black Eyed Peas, House of Dancing Water, Jamie Cullum, Cirque du Soleil and even Barney the Dinosaur. Branded also specialises in the new technology and media space working with organisations such as CASBAA & Haymarket.
In the last eight years, Music Matters has hosted some of the biggest names in the entertainment business.
Pioneer music industry event in Asia Pacific and South Asia, Music Matters in Singapore and Nokia Music Connects in Mumbai bring industry leaders and businesses together to discuss actual trends and explore new business opportunities from brainy keynotes, panels, workshops to fruitful networking sessions. Supplemented in Singapore by a frenzied music festival and a creative Academy for artists, the conference gives a 360° vision of the music industry in Asia.
Thousands of attendees rocked Digital & Music Matters in Singapore 20-24 May 2013, including almost 10,000 at the Music Matters Live with HP festival over three nights and over 2,500 participants at the YouTube FanFest with HP and Digital & Music Matters conferences. At the conference we had 140 speakers, over 120 journalists, 30+ sponsors, 80+ media and industry association partners from close to 400 companies from 30 countries. We also had 175 artists and students in attendance.
The Music Matters Academy was launched in 2011 as an initiative to give back and nurture Asia’s emerging talent by mentoring them on a path to music industry success. It is produced by, with and for the Asian music community and features some of the world's most accomplished executives, artist managers, and creative minds to provide guidance and insight to aspiring professionals.
“The Music Matters Academy reaffirmed my decision to pursue music in a growing and hopeful industry, instilling in me a global, business-oriented paradigm to add value to my musicianship.” Benjamin Kheng of The Sam Willows
Please register your interest here if you want to attend the Music Matters Academy.Registration
Music Matters’ speakers deliver powerful and inspiring case studies on the music industry in Asia and globally.
View some of our past presentations to understand why this is a must-attend event.
Setting corporate strategy and steering the ship.
Coordinate maternity leave.
"No one looks back on their life and remembers the nights they had plenty of sleep".
Finding the funds for the events that matter.
Chat a lot.
Throwing fantastic fancy dress parties.
Responsible for delivering engaging content for delegates at our event and everything that happens inside the ballroom.
I turn ideas into successful events!
I love cooking and I think about food constantly.
I am the winner of a TV cooking competition and magazine food columnist.
Programme & Speakers.
Charmian (it's not that hard "char-mee-ann").
Assisting the fabulous Branded team with creating an awesome lineup of speakers and artist PLUS I have the wonderful task of looking after the special people that make up our Branded community - and that's you :).
is a lot of chair dancing in the office.
Xanadu, second album - The Village People.
Speaker and programme enquiries.
"Connect" and build the Branded communities.
A mother of two.
Marketing and communications.
Anything other than sales.
Anything Jasper doesn’t want to do.
The longest service staff and a new mommy at Branded.
Admin and Marketing support.
Take people's money at the registration desk.
Picking the right birthday cake.
Invoices & Payment
In service for everything that relates to design & creative, come to me and I'll give you a solution.
Ensure anything people give me turns out to be pretty.
Definitely not a morning person but music can energize me.
I work with an awesome team to put on 3 crazy nights of new music.
The above and then some.
Anything Artist Relations / Festival Relations.
Music Matters Live, Music Matters Live
A little bit of everything.
Elvis The Sun Sessions (1976)
Overseeing sales strategy for YouTube FanFest Australia and other Branded events.
Making sure everyone is happy.
The reality is... I married a journalist and live in Sydney.
Marie, for now.
Community building and video channel management.
Unknot the click bait from my fishing rod.
First Frenchie on the team.
News, muse and reviews.
Toe-Knee (or The American).
Design Music Matters program and secure panel and keynote speakers.
“Don’t ask, don’t get.”
Program and Speakers.
Sponsorship sales in Singapore.
Create “win-win” partnerships with marketers.
Contact me: If you want to spend your marketing $ on any pioneering opportunity.
Co-ordinate the suite of Branded’s global projects.
Paddle - the greater the distance the bigger the challenge.
Digital Marketing, Advertising, and Social Media
Support in event production elements
Anything they ask me to
I am a 100% homebody and was addicted to online games (no joke).