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Founded in 2001 and listed as a top 10 Event Marketing Agency by Marketing Magazine, Branded markets & produces events by, with and for the Asian media, sports & entertainment industry.

Branded has worked with a number of the world’s leading acts including Walking With Dinosaurs, The Rolling Stones, Jason Mraz, Coco Lee, Black Eyed Peas, House of Dancing Water, Jamie Cullum, Cirque du Soleil and even Barney the Dinosaur. Branded also specialises in the new technology and media space working with organisations such as CASBAA & Haymarket.

In the last eight years, Music Matters has hosted some of the biggest names in the entertainment business.

Conference

Pioneer music industry event in Asia Pacific and South Asia, Music Matters in Singapore and Nokia Music Connects in Mumbai bring industry leaders and businesses together to discuss actual trends and explore new business opportunities from brainy keynotes, panels, workshops to fruitful networking sessions. Supplemented in Singapore by a frenzied music festival and a creative Academy for artists, the conference gives a 360° vision of the music industry in Asia.

Why Music Matters

Wrap Report 2013

Thousands of attendees rocked Digital & Music Matters in Singapore 20-24 May 2013, including almost 10,000 at the Music Matters Live with HP festival over three nights and over 2,500 participants at the YouTube FanFest with HP and Digital & Music Matters conferences. At the conference we had 140 speakers, over 120 journalists, 30+ sponsors, 80+ media and industry association partners from close to 400 companies from 30 countries. We also had 175 artists and students in attendance.

  • It was a great event that gave me additional insight to the Asian music markets.

    Justin Timberlake's Manager Johnny Wright
  • Change needs vision, courage, determination and no fear of failure.

    Founder, Chairman and CEO of Atom Factory Troy Carter
  • Analyse, sketch, challenge, dismiss, discern, understand, realize.

    Senior Graphic Designer Bob Ezrin
  • What we saw last night was incredible. The level of fervor was unbelievable.

    President Global Digital Business, Universal Music Rob Wells

Vision

The Music Matters Academy was launched in 2011 as an initiative to give back and nurture Asia’s emerging talent by mentoring them on a path to music industry success. It is produced by, with and for the Asian music community and features some of the world's most accomplished executives, artist managers, and creative minds to provide guidance and insight to aspiring professionals.

“The Music Matters Academy reaffirmed my decision to pursue music in a growing and hopeful industry, instilling in me a global, business-oriented paradigm to add value to my musicianship.” Benjamin Kheng of The Sam Willows

Programme

The Music Matters Academy programme will be shared shortly. Expect sessions on artist development, artist management, digital platforms, festivals and touring, country perspectives, songwriting, music and technology.

Get Involved

Join us

Please register your interest here if you want to attend the Music Matters Academy.

Registration

Partners

Insights

Presentations

Insights from Industry Leaders

Music Matters’ speakers deliver powerful and inspiring case studies on the music industry in Asia and globally.

View some of our past presentations to understand why this is a must-attend event.

  • Co-Founder & CEO

    Branded

    Jasper Donat

    Jasper DonatCo-Founder & CEOBranded

    What they call me

    They don’t.

    Job description

    Setting corporate strategy and steering the ship.

    What I really do

    Coordinate maternity leave.

    Favourite saying

    "No one looks back on their life and remembers the nights they had plenty of sleep".

  • Head of Sales

    Branded

    Victoria Pawsey

    Victoria PawseyHead of SalesBranded

    What they call me

    Maggie.

    Job description

    Finding the funds for the events that matter.

    What I really do

    Chat a lot.

    When I am know for

    Throwing fantastic fancy dress parties.

    Contact me for

    Sponsorship opportunities.

  • Head of Content

    Branded

    Kelly Yau

    Kelly YauHead of ContentBranded

    What they call me

    Kel.

    Job description

    Responsible for delivering engaging content for delegates at our event and everything that happens inside the ballroom.

    What I really do

    I turn ideas into successful events!

    What's the best thing about me?

    I love cooking and I think about food constantly.

    Not many people know that

    I am the winner of a TV cooking competition and magazine food columnist.

    Contact me for

    Programme & Speakers.

     

     

  • Programme & Artist Relations

    Branded

    Charmian Puels

    Charmian PuelsProgramme & Artist RelationsBranded

    What they call me

    Charmian (it's not that hard "char-mee-ann").

    Job description

    Assisting the fabulous Branded team with creating an awesome lineup of speakers and artist PLUS I have the wonderful task of looking after the special people that make up our Branded community - and that's you :).

    What I really do

    is a lot of chair dancing in the office.

    First album I bought with my pocket money

    Xanadu, second album - The Village People.

    Contact me for

    Speaker and programme enquiries.

     

     

  • Head of Communications

    Branded

    Adela Chen

    Adela ChenHead of CommunicationsBranded

    What they call me

    Del.

    Job description

    "Connect" and build the Branded communities.

    What I am known for

    A mother of two.

    Contact me for

    Marketing and communications.

     

     

  • Project & Operations Manager

    Branded

    Suki Ho

    Suki HoProject & Operations ManagerBranded

    What they call me

    Suks.

    Job description

    Anything other than sales.

    What I really do

    Anything Jasper doesn’t want to do.

    What I am known for

    The longest service staff and a new mommy at Branded.

    Contact me for

    Send resume.

     

     

  • Project & Operations Executive

    Branded

    Vanessa Li

    Vanessa LiProject & Operations ExecutiveBranded

    What they call me

    V.

    Job description

    Admin and Marketing support.

    What I really do

    Take people's money at the registration desk.

    What I am known for

    Picking the right birthday cake.

    Contact me for

    Invoices & Payment

     

     

  • Senior Graphic Designer

    Branded

    Leon Fok

    Leon FokSenior Graphic DesignerBranded

    What Jasper calls me

    Hey mate.

    Job description

    In service for everything that relates to design & creative, come to me and I'll give you a solution.

    What I really do

    Ensure anything people give me turns out to be pretty.

    What I am known for

    Definitely not a morning person but music can energize me.

     

     

  • Festival Manager, Music Matters Live

    Branded

    Sammy Shirra-Moore

    Sammy Shirra-MooreFestival Manager, Music Matters LiveBranded

    What they call me

    Mamfa.

    Job description

    I work with an awesome team to put on 3 crazy nights of new music.

    What I really do

    The above and then some.

    When I am known for

    Anything Artist Relations / Festival Relations.

     

     

  • Event Director YouTube FanFest.

    Branded

    Kelly Dance

    Kelly DanceEvent Director YouTube FanFest. Branded

    What they call me

    Dancer.

    Job description

    Music Matters Live, Music Matters Live

    What I really do

    A little bit of everything.

    First Album I bought with my pocket money

    Elvis The Sun Sessions (1976)

     

  • Event Director YouTube FanFest.

    Branded

    Konstancija Ruza

    Konstancija RuzaEvent Director YouTube FanFest. Branded

    What they call me

    Stan.

    Job description

    Overseeing sales strategy for YouTube FanFest Australia and other Branded events.

    What I really do

    Making sure everyone is happy.

    When I was little

    The reality is... I married a journalist and live in Sydney.

     

     

     

     

  • Community Marketing & Editorial Manager

    Branded

    Marie Berst

    Marie BerstCommunity Marketing & Editorial ManagerBranded

    What they call me

    Marie, for now.

    Job description

    Community building and video channel management.

    What I really do

    Unknot the click bait from my fishing rod.

    What I am known for

    First Frenchie on the team.

    What I am known for

    News, muse and reviews.

  • Program Director Music Matters & Talent Liason/Producer YouTube FanFest

    Branded

    Tony Ward

    Tony WardProgram Director Music Matters & Talent Liason/Producer YouTube FanFestBranded

    What they call me

    Toe-Knee (or The American).

    Job description

    Design Music Matters program and secure panel and keynote speakers.

    What I really do

    Remain calm.

    Favourite Saying

    “Don’t ask, don’t get.”

    Contact me for

    Program and Speakers.

     

     

  • Advisor, Commercial Partnerships

    Branded

    Christina Lee

    Christina LeeAdvisor, Commercial PartnershipsBranded

    What they call me

    Chris.

    Job description

    Sponsorship sales in Singapore.

    What I really do

    Create “win-win” partnerships with marketers.

    What I am known for

    Contact me: If you want to spend your marketing $ on any pioneering opportunity.

  • Head of Operations

    Branded

    Natalie Stenhouse-Stewart

    Natalie Stenhouse-StewartHead of OperationsBranded

    What they call me

    Nat.

    Job description

    Co-ordinate the suite of Branded’s global projects.

    What I do outside of work

    Paddle - the greater the distance the bigger the challenge.

    Contact me for

    Everything production.

     

  • Marketing Manager

    Branded

    Alexander Leung

    Alexander LeungMarketing ManagerBranded

    Contact me for

    Digital Marketing, Advertising, and Social Media

     

  • Event Production Assistant

    Branded

    Roxy Yuen

    Roxy YuenEvent Production AssistantBranded

    What they call me

    Roxy

    Job description

    Support in event production elements

    What I really do

    Anything they ask me to

    Outside Work

    I am a 100% homebody and was addicted to online games (no joke).

    Contact me for

    Event Production

  • Event Director

    Branded

    Graham Perkins

    Graham PerkinsEvent DirectorBranded

    Starting out in the 70s as a graphic designer by day and a wanna-be pop-star at night, Graham has worked previously for Adobe, Apple, Fender, MTV, Republic Polytechnic and consulted for the Singapore Government in the areas of Creative Industry skills development.
    Graham is also the President of The Music Society, Singapore (SGMUSO) who are a non-profit entity that supports artistry, business and production by developing skills, advocacy and opportunities for the Singapore music industry.
  • COO

    Branded

    Emma Fung

    Emma FungCOOBranded

    What they call me:
    Ems, ELF.

    Job description:

    Mama-san for the Operations side of our business. Rudolph and sometimes the reins to Jasper’s Santa. 
    What I really do:
    Look after our people, processes and priorities so team Branded efficiently deliver results that Matter. 
    Watch out for: 
    My close protection agent, Agatha.