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Branded designs, sells, markets and produces amazing B2B2C and B2B2F(an) events in Asia. Founded in 2002 and listed as a top 10 Event Marketing agency by Marketing magazine, our focus is to add value and grow the media, sports and entertainment industry in Asia.

We are experts in the organisation, programming and production of dynamic conferences, live music festivals, academies, and youth fan events such as the YouTube FanFest.

Branded is an independent company staffed by passionate multi-cultural, multi-lingual and talented individuals with offices in Hong Kong and Singapore.

In the last eight years, Music Matters has hosted some of the biggest names in the entertainment business.

Conference

Pioneer music industry event in Asia Pacific and South Asia, Music Matters in Singapore and MixRadio Music Connects in Mumbai bring industry leaders and businesses together to discuss actual trends and explore new business opportunities through keynotes, panels, workshops and networking sessions. Supplemented in Singapore by a 4-night music festival and a creative Academy for artists, the conference gives a 360° vision of the music industry in Asia.

Why Music Matters

Wrap Report 2014

All That Matters took Singapore by storm on May 20-25th, 2014 with a stellar week of B2B2Fan events for the global entertainment community.

Digital, Music, Social and the inaugural Sponsorship Matters attracted over 1,850 delegates from 30 countries who tuned in to 66 speakers and attended 36 networking events across the week.

Thousands of souls were entertained by 170 performances over 4 nights of Music Matters Live with HP and over 6,000 teenage fans turned out for the 2nd YouTube FanFest with HP to meet their heroes of the YouTube screen.

Take a peek at our wrap video to find out more.

  • What we saw last night was incredible. The level of fervor was unbelievable.

    President Global Digital Business, Universal Music Rob Wells
  • Analyse, sketch, challenge, dismiss, discern, understand, realize.

    Legendary Music and Entertainment Producer Bob Ezrin
  • Change needs vision, courage, determination and no fear of failure.

    Founder, Chairman and CEO of Atom Factory Troy Carter
  • It was a great event that gave me additional insight to the Asian music markets.

    Justin Timberlake's Manager Johnny Wright

Music Matters Live

Music Matters is Asia Pacific's award-winning, pioneer music industry conference and festival and is a destination for digital and live entertainment businesses.

 

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Vision

The Music Matters Academy was launched in 2011 as an initiative to give back and nurture Asia’s emerging talent by mentoring them on a path to music industry success. It is produced by, with and for the Asian music community and features some of the world's most accomplished executives, artist managers, and creative minds to provide guidance and insight to aspiring professionals.

“The Music Matters Academy reaffirmed my decision to pursue music in a growing and hopeful industry, instilling in me a global, business-oriented paradigm to add value to my musicianship.” Benjamin Kheng of The Sam Willows

Programme

Programme

Please download the latest programme here

Download

Get Involved

Join us

Please register your interest here if you want to attend the Music Matters Academy.

Registration

Partners

Insights

Presentations

Insights from Industry Leaders

Music Matters’ speakers deliver powerful and inspiring case studies on the music industry in Asia and globally.

View some of our past presentations to understand why this is a must-attend event.

  • Co-Founder & CEO

    Branded

    Jasper Donat

    Jasper DonatCo-Founder & CEOBranded

    What they call me

    They don’t.

    Job description

    Setting corporate strategy and steering the ship.

    What I really do

    Coordinate maternity leave.

    Favourite saying

    "No one looks back on their life and remembers the nights they had plenty of sleep".

  • Chief Operating Officer

    Branded

    Emma Louise Fung

    Emma Louise FungChief Operating OfficerBranded

    What they call me:
    Em, ELF.

    Jjob description:
    Mama-san for the Marketing and Operations of our business. Rudolph and sometimes the reins to Jasper’s Santa. 

    What I really do:
    Strive to ensure we have the right people, processes, priorities and communications in place to wholeheartedly deliver results that matter.

    Watch out for:
    My close protection agent, Agatha.

  • Head of Sales

    Branded

    Victoria Pawsey

    Victoria PawseyHead of SalesBranded

    What they call me

    Maggie.

    Job description

    Finding the funds for the events that matter.

    What I really do

    Chat a lot.

    When I am know for

    Throwing fantastic fancy dress parties.

    Contact me for

    Sponsorship opportunities.

  • Head of Content

    Branded

    Kelly Yau

    Kelly YauHead of ContentBranded

    What they call me

    Kel.

    Job description

    Responsible for delivering engaging content for delegates at our event and everything that happens inside the ballroom.

    What I really do

    I turn ideas into successful events!

    What's the best thing about me?

    I love cooking and I think about food constantly.

    Not many people know that

    I am the winner of a TV cooking competition and magazine food columnist.

    Contact me for

    Programme & Speakers.

     

     

  • Programme & Artist Relations

    Branded

    Charmian Puels

    Charmian PuelsProgramme & Artist RelationsBranded

    What they call me

    Charmian (it's not that hard "char-mee-ann").

    Job description

    Assisting the fabulous Branded team with creating an awesome lineup of speakers and artist PLUS I have the wonderful task of looking after the special people that make up our Branded community - and that's you :).

    What I really do

    is a lot of chair dancing in the office.

    First album I bought with my pocket money

    Xanadu, second album - The Village People.

    Contact me for

    Speaker and programme enquiries.

     

     

  • Festival Director, Music Matters Live

    Branded

    Sammy Shirra-Moore

    Sammy Shirra-Moore Festival Director, Music Matters LiveBranded

    What they call me

    Mamfa.

    Job description

    I work with an awesome team to put on 3 crazy nights of new music.

    What I really do

    The above and then some.

    When I am known for

    Anything Artist Relations / Festival Relations.

     

     

  • Project & Operations Manager

    Branded

    Suki Ho

    Suki HoProject & Operations ManagerBranded

    What they call me

    Suks.

    Job description

    Anything other than sales.

    What I really do

    Anything Jasper doesn’t want to do.

    What I am known for

    The longest service staff and a new mommy at Branded.

    Contact me for

    Send resume.

     

     

  • Project & Operations Executive

    Branded

    Vanessa Li

    Vanessa LiProject & Operations ExecutiveBranded

    What they call me

    V.

    Job description

    Admin and Marketing support.

    What I really do

    Take people's money at the registration desk.

    What I am known for

    Picking the right birthday cake.

    Contact me for

    Invoices & Payment

     

     

  • Senior Graphic Designer

    Branded

    Leon Fok

    Leon FokSenior Graphic DesignerBranded

    What Jasper calls me

    Hey mate.

    Job description

    In service for everything that relates to design & creative, come to me and I'll give you a solution.

    What I really do

    Ensure anything people give me turns out to be pretty.

    What I am known for

    Definitely not a morning person but music can energize me.

     

     

  • Delegate Relations Executive

    Branded

    Elsa Dieterle

    Elsa DieterleDelegate Relations ExecutiveBranded

    What they call me

    Elsa

    Job description

    Selling Matters of Importance

    What I really do

    Anything that requires a bit of height

    What I am known for

    Turning down Pharrell on-stage

    Contact me for

    Delegate & supporter sales

  • Event Director YouTube FanFest

    Branded

    Kelly Dance

    Kelly DanceEvent Director YouTube FanFestBranded

    What they call me

    Dancer

    Job description

    Event Director, YouTube FanFest

    What I really do

    A little bit of everything.

    First Album I bought with my pocket money

    Elvis The Sun Sessions (1976)

     

  • Community Marketing & Editorial Manager

    Branded

    Marie Berst

    Marie BerstCommunity Marketing & Editorial ManagerBranded

    What they call me

    Marie, for now.

    Job description

    Community building and video channel management.

    What I really do

    Unknot the click bait from my fishing rod.

    What I am known for

    First Frenchie on the team.

    What I am known for

    News, muse and reviews.

  • Program Director Music Matters & Talent Liason/Producer YouTube FanFest

    Branded

    Tony Ward

    Tony WardProgram Director Music Matters & Talent Liason/Producer YouTube FanFestBranded

    What they call me

    Toe-Knee (or The American).

    Job description

    Design Music Matters program and secure panel and keynote speakers.

    What I really do

    Remain calm.

    Favourite Saying

    “Don’t ask, don’t get.”

    Contact me for

    Program and Speakers.

     

     

  • Head of Operations

    Branded

    Natalie Stenhouse-Stewart

    Natalie Stenhouse-StewartHead of OperationsBranded

    What they call me

    Nat.

    Job description

    Co-ordinate the suite of Branded’s global projects.

    What I do outside of work

    Paddle - the greater the distance the bigger the challenge.

    Contact me for

    Everything production.

     

  • Marketing Manager

    Branded

    Alexander Leung

    Alexander LeungMarketing ManagerBranded

    Contact me for

    Digital Marketing, Advertising, and Social Media

     

  • Event Production Assistant

    Branded

    Roxy Yuen

    Roxy YuenEvent Production AssistantBranded

    What they call me

    Roxy

    Job description

    Support in event production elements

    What I really do

    Anything they ask me to

    Outside Work

    I am a 100% homebody and was addicted to online games (no joke).

    Contact me for

    Event Production