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Founded in 2002 and recognised as a top 10 Event Marketing Agency by Marketing Magazine, Branded produces live media that matters, connecting businesses, brands, celebrities and fans through large and small scale events, specialising in the media, entertainment and sports industries.

We own and operate the award winning “Matters” series including Sports, Digital, Marketing, Gaming and Music Matters. We are the original producers of the YouTube FanFest and are Global Partners with Google on the world’s largest touring live celebration of online content. We created It’s a Girl Thing and have also published magazines, run off to join many carnivals and even launched a newspaper in Hong Kong. We have Walked with Dinosaurs, danced with Grease the Musical, sung with Cats, Rocked You with Queen and even stuck an Omega on Coco Lee's wrist.

Music Matters, Asia’s premier independent music festival comes back to Singapore in September 9-13 2017, for its seventh edition for 5 big days of music discovery.

Vision

Music Matters - Who Will Be Discovered?

We are back for the 12th Annual Music Matters in Singapore, Asia Pacific’s entertainment industry gateway.

After another successful festival in 2016, Branded are again giving a number of breakthrough acts from around the world the opportunity to perform live in front of key global entertainment industry influencers and executives.

The festival runs alongside the All That Matters conference delivering an insightful programme, covering the latest topics and trends in the Music, Sports, Online Entertainment, Gaming and Marketing industries from Asia and throughout the world.

Music Matters is held during one of the biggest entertainment weeks in the Asian calendar, taking place from September 9-13, 2017. The festival will feature 2 days of live public performances on September 9-10, followed by 3 nights of dedicated industry focused showcases from September 11-13.

For the last 11 years, the Music Matters festival has been the pioneer in creating music connections between Asia Pacific with the rest of the world, cementing itself as the gateway for a dynamic line-up of local and international artists looking to break into the world’s most populated region.

2016 MUSIC MATTERS ARTISTS

2016 Showcase

Music Matters, Asia’s premier independent music festival comes back to Singapore in September 12-15 2016, for its sixth edition for 4 big days of music discovery.







  • 13th September

    Millian

    Aussie BBQ

    Aussie BBQ13th SeptemberMillian

    THE AUSSIE BBQ returns to Music Matters Singapore on a new day and new venue but still great music from Australia.

    FEATURING...
    8.30pm Bad Pony
    9.10pm slip-on stereo
    9.50pm Sydnee Carter
    10.30pm RAG N' BONE
    11.10pm MAEFIRE
    11.50pm SLUMBERJACK

  • 14th September

    Millian

    Hong Kong Stage

    Hong Kong Stage14th SeptemberMillian

    For the first time ever THE HONG KONG STAGE comes to Music Matters in Singapore presented by JOOX! Hear from some amazing Hong Kong artists who have made the journey to rock it it out and reach a new audience!

    FEATURING...
    10:40 - Olivier Cong (HK)
    11:20 - Chochukmo (HK)
    12:00 - GDJYB (HK)

  • 14th September

    Millian

    Indonesia Live

    Indonesia Live14th SeptemberMillian

    Presented by JOOX, the INDONESIA LIVE showcase has a line-up bound to leave a lasting impression on your eyes and ears. Love it!

    FEATURING...
    7:20 - Aliando (ID)
    8:00 - Young Lex (ID)
    8:40 - TheOvertunes (ID)
    9:20 - Raisa (ID)
    10:00 - The Trees & The Wild (ID)

  • 15th September

    Millian

    Made in Singapore

    Made in Singapore15th SeptemberMillian

    FEATURING...
    8:00 - My Life As Ali Thomas (TH)
    8:40 - Stopgap (SG)
    9:20 - iNCH (SG)
    10:00 - Doves & Ravens (SG)
    10:40 - Linying (SG)
    11:20 - Jawn (SG)
    12:00 - Disco Hue (SG)
    12:40 - The Summer State (SG)

2016 Venues

Millian Singapore

Millian Singapore

#01-05 St James PowerStation, 3 Sentosa Gateway, Singapore 098544

MILLIAN SIngapore, a Concert Venue and a Night Club. Its state of the art sound and light system promises to be an audio and visual roller coaster for its audience.

https://millian.sg

Barber Shop by Timbre

Barber Shop by Timbre

1 Old Parliament Lane #01-03, Singapore 179429

Anchored by a quality line-up of Singaporean musicians and bands like Raw Earth, Chicken Shack Revival and Soulvibin’, Barber Shop also recreates the spirit of the blues in its Saturday Blues Jam Sessions. Reminiscent of older times when people of all ages came together and new friendships were forged over a shared love of music, experience a unique environment of creative energy, music education and appreciation right here in Singapore

Kyo

Kyo

133 Cecil St, Singapore 069535

descend into the party den

tucked away in skyscraper-lit downtown, in the basement of a tower in the bustling, dazzling business district of metropolis singapore is kyō. a space where elemental music meets visionary art. the art of escapism honed to its finest.

past the alluring, all-seeing eyes adorning the entrance, the access to an inconceivable abyss: a doorway to myriad new pleasures unfurls before your sight. look to the right and you'd be invited to indulge in a bewildering range of sake-delics. the city's longest bar is reassuringly stocked to the brim with fine spirits, wines and beers worthy of the taste and refinement of the well-travelled individual you are.

walk on if you dare, and be lured by the unrelenting beat throbbing for your attention. your feet begin to move at their own will. with each beat, you shimmy a step closer to a primal gathering nearing its point of frenzy. the rush takes you over, you make unforgettable eye contact, there is no choice but to surrender.

in this moment of enchantment, against a backdrop of rough-cut stone, wood and bronze, how can it be that everything you've ever known all starts to make sense?

but your night has only just begun…

http://clubkyo.com/

SWITCH

SWITCH

73 Bras Basah Rd, NTUC Trade Union House #01-01, Singapore 189556

Like any Singaporean, we pride ourselves on our ability to switch and converse between our national language of English and our mother tongue. And as with any Timbre venues, you can expect good music and quality live performances on stage. Switch is for the closeted Mandarin-pop fans who refuse to queue up for hours to meet your idols, refuse to wave your glow stick in the dark at gigs and will not give into the argument that one language-genre of music is more superior to the other.

Timbre@ The Substation

Timbre@ The Substation

45 Armenian St, Singapore 179936

Tucked away from the maddening crowd - in a hidden, dew-kissed nook at Armenian Street, a fresh fusion of music and food has planted itself amongst the waving leafy fronds. It's rustic tranquility sweeps one back to more youthful days when things were less complicated and everything was forward. This al fresco setting amidst the hustle and bustle of town allows one to gaze into the night sky with quiet contemplation - an isle of calm amidst a busy city.

Timbre Music Academy

Timbre Music Academy

#02-01, 1 Old Parliament Ln, Singapore 179429

2016 Partners

For sponsorship enquiries please contact scott@branded.asia

Presented by

Official Sponsor

Sponsors

Official Media Partners

Music Event Partners

Crew

  • Co-Founder & CEO

    Branded

    Jasper Donat

    Jasper DonatCo-Founder & CEOBranded

    What they call me

    They don’t.

    Job description

    Setting corporate strategy and steering the ship.

    What I really do

    Coordinate maternity leave.

    Favourite saying

    "No one looks back on their life and remembers the nights they had plenty of sleep".

  • Chief Operating Officer

    Branded

    Emma Louise Fung

    Emma Louise FungChief Operating OfficerBranded

    What they call me:
    Em, ELF.

    Job description:
    Mama-san for the Marketing and Operations of our business. Rudolph and sometimes the reins to Jasper’s Santa. 

    What I really do:
    Strive to ensure we have the right people, processes, priorities and communications in place to wholeheartedly deliver results that matter.

    Watch out for:
    My close protection agent, Agatha.

  • Commercial Director

    Branded

    Scott Munro

    Scott MunroCommercial DirectorBranded

    Contact me for

    Sponsorship opportunities.

  • Festival Director, Music Matters

    Regional Talent Manager, YouTube FanFest

    Sammy Shirra-Moore

    Sammy Shirra-MooreFestival Director, Music MattersRegional Talent Manager, YouTube FanFest

    What they call me

    Mamfa.

    Job description

    I work with an awesome team to put on 3 crazy nights of new music.

    What I really do

    The above and then some.

    When I am known for

    Anything Artist Relations / Festival Relations.

     

     

  • Project & Operations Manager

    Branded

    Suki Ho

    Suki HoProject & Operations ManagerBranded

    What they call me

    Suks.

    Job description

    Anything other than sales.

    What I really do

    Anything Jasper doesn’t want to do.

    What I am known for

    The longest service staff and a new mommy at Branded.

    Contact me for

    Send resume.

     

     

  • Head of Operations, Branded

    Project Manager, YouTube FanFest

    Natalie Stenhouse-Stewart

    Natalie Stenhouse-StewartHead of Operations, BrandedProject Manager, YouTube FanFest

    What they call me

    Keeping it simple, Nat

    What I do

    Co-ordinate the suite of Branded’s global projects.

    What keeps me sane

    Paddle - the greater the distance the bigger the challenge.

    Contact me for

    Everything production.

  • Head of Production

    Branded

    Roxy Yuen

    Roxy YuenHead of ProductionBranded

    What they call me

    Rox

    Job description

    Support in event production elements

    What I really do

    EVERYTHING

    What I am known for

    The girl with crazy hair colour

    Contact me for

    Event Production

  • Senior Designer

    Branded

    Leon Fok

    Leon FokSenior DesignerBranded

    Job description

    In service for everything that relates to design & creative, come to me and I'll give you a solution.

    What I really do

    Ensure anything people give me turns out to be pretty.

     

     

  • Sports Matters Programme Director

    Branded

    Siabhan Duguid

    Siabhan DuguidSports Matters Programme DirectorBranded

    What they call me:
    Sid/The Wife
    Job description:
    Sports Matters Programme Director
    Favourite Saying:
    Keep smiling!
  • Program Director, Music Matters

    Head of International Talent, YouTube FanFest

    Tony Ward

    Tony WardProgram Director, Music Matters Head of International Talent, YouTube FanFest

    What they call me

    Toe-Knee (or The American).

    Job description

    Design Music Matters program and secure panel and keynote speakers.

    What I really do

    Remain calm.

    Favourite Saying

    “Don’t ask, don’t get.”

    Contact me for

    Program and Speakers.

     

     

  • Commercial Partnerships Manager

    Branded

    Louisa Berry

    Louisa BerryCommercial Partnerships ManagerBranded

    What they call me

    Lu or Bezza

    Job description

    Part of the money making machine when it comes to things that matter

    What I am known for

    Finding the best happy hour spots in town

    Contact me for

    New business and sponsorship opportunities.

  • Festival Director

    Branded

    Kristen Bowen

    Kristen BowenFestival DirectorBranded

    What they call me:

    Kristen

    Job description:

    Communicate, operate, facilitate!

    What I really do:

    Anything I’m asked.

    Favourite Saying:

    “You only live once, but if you do it right, once is enough!”

    Contact me for:

    Anything event related.

     

  • Digital Marketing and Community Manager

    Branded

    Charmaine Leow

    Charmaine LeowDigital Marketing and Community ManagerBranded

    What they call me:

    Charms

    Job description:

    Strategically creating and distributing content across Branded's different social networks

    What I really do:

    Customer service

    Favorite Saying:

    Sleep is for the dead.

    Contact me for:

    Social media... or cat videos

  • Administration Assistant

    Branded

    Zoe Liao

    Zoe LiaoAdministration AssistantBranded

    What they call me:

    Zoe

    Job description:

    Assist Suki (eg.record invoice or payments) and general operation 

    What I really do:

    Everything 

    What I am known for:

    General Operation

    • Email:
  • Head of Partnership Marketing

    Branded Ltd

    Vinnie Quek

    Vinnie QuekHead of Partnership MarketingBranded Ltd

    What they call me:

    Vinnie

    Job description:

    Sponsorship Business Development + Brand Partnership Marketing + Activation

    What I really do:

    I bring balance in the force in Brand Relationship Marketing. Creating creative content and Brand Opportunities to Connect, Engage & Motivate

    Favourite Saying:

    Only way to find out is to TRY before you BUY

     

  • Creative Production Manager

    Branded

    Gina Lama

    Gina LamaCreative Production ManagerBranded

    What they call me:

    Gina 'Dalai' Lama

    Job description:

    Work closely with the talent and production teams to produce the highest quality entertainment for the world over.

    What I really do:

    Everything and anything that I can help with!

    Favourite Saying:

    Contact me for: Production related queries

  • Commercial Director

    Branded

    Jen Bennett

    Jen BennettCommercial DirectorBranded

    What they call me:

    JenBen

    Job description:

    Making sure events are a commercial success.

    What I really do:

    Hustle

    Favourite Saying:

    Hate something, change something, make something better

    Contact me for:

    Partnership and sponsorship opportunities