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Founded in 2002 and recognised as a top 10 Event Marketing Agency by Marketing Magazine, Branded produces live media that matters, connecting businesses, brands, celebrities and fans through large and small scale events, specialising in the media, entertainment and sports industries.

We own and operate the award winning “Matters” series including Sports, Digital, Marketing, Gaming and Music Matters. We are the original producers of the YouTube FanFest and are Global Partners with Google on the world’s largest touring live celebration of online content. We created It’s a Girl Thing and have also published magazines, run off to join many carnivals and even launched a newspaper in Hong Kong. We have Walked with Dinosaurs, danced with Grease the Musical, sung with Cats, Rocked You with Queen and even stuck an Omega on Coco Lee's wrist.

In September 2017, Music Matters Live in association with Apple Music took place featuring more than 40 bands from 12 countries. Asia's premier independent music festival returned to Singapore for its seventh edition for 5 big days of music discovery. The artists played at numerous venues across Singapore.


Music Matters in association with Apple Music

Produced in association with Apple Music, Music Matters Live is Asia’s premier independent music festival returned to Singapore Sept 9 - 13, 2017, for it’s seventh edition, for 5 nights of music discovery.

For the last 11 years, the Music Matters Live festival has been the pioneer in creating music connections between Asia Pacific with the rest of the world, cementing itself as the gateway for a dynamic line-up of local and international artists looking to break into the world’s most populated region.

The festival runs alongside the All That Matters conference covering the latest topics and trends in the Music, Sports, Online Entertainment, Gaming and Marketing industries from Asia and throughout the world and giving our festival acts the opportunity to perform live in front of key global entertainment industry influencers and executives.

For the first time, Music Matters Live added a new award entitled “The Artist that Matters 2017” in association with Apple Music. The winning act was selected in collaboration with Apple Music’s expert Editors and given the coveted featuring of “New Artist Spotlight” on Apple Music across Southeast Asia and beyond. The debut recipient was Thailand's ToR + Saksit.

In 2018, who will you discover?


2017 Showcase

This year’s line up presents some of the best artists from no less than 12 countries and includes special spotlight showcases from Australia, India and Taiwan

2017 Partners

For sponsorship enquiries please contact

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