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“Branded Enables Connections that Matter”

Branded designs, sells, markets and produces amazing B2B2C and B2B2F(an) events in Asia. Founded in 2002 and listed as a top 10 Event Marketing agency by Marketing magazine, our focus is to add value and grow the media, sports and entertainment industry in Asia.

We are experts in the organisation, programming and production of dynamic conferences, live music festivals, academies, and youth fan events such as the YouTube FanFest.

Branded is an independent company staffed by passionate multi-cultural, multi-lingual and talented individuals with offices in Hong Kong and Singapore.

Music Matters, Asia’s premier independent music festival comes back to Singapore in September 12-15 2016, for its sixth edition for 4 big days of music discovery.


Music Matters - Who Will You Discover?

Dubbed "TED meets SXSW" by Jason Mraz, Music Matters is a free festival featuring live music performances of some of the world's best up-and-coming artists. It is held concurrently with All That Matters, an insightful business conference about Music, Sports, Digital entertainment and Marketing in Asia.
In just eleven years, Music Matters has succeeded in becoming a global platform representing the Asia Pacific music industry and a gateway for artists looking to break into the world's most populated region. We continue our discovery of music by connecting the industry with fans in a dynamic line-up of international and local bands.

This year, the All That Matters events get a brand new date, moving from May into one of Asia's biggest entertainment weeks in Singapore: September 12-15, 2016.


2016 Showcase

Music Matters, Asia’s premier independent music festival comes back to Singapore in September 12-15 2016, for its sixth edition for 4 big days of music discovery.

  • 13th September


    Aussie BBQ

    Aussie BBQ13th SeptemberMillian

    THE AUSSIE BBQ returns to Music Matters Singapore on a new day and new venue but still great music from Australia.

    8.30pm Bad Pony
    9.10pm slip-on stereo
    9.50pm Sydnee Carter
    10.30pm RAG N' BONE
    11.10pm MAEFIRE
    11.50pm SLUMBERJACK

  • 14th September


    Hong Kong Stage

    Hong Kong Stage14th SeptemberMillian

    For the first time ever THE HONG KONG STAGE comes to Music Matters in Singapore presented by JOOX! Hear from some amazing Hong Kong artists who have made the journey to rock it it out and reach a new audience!

    10:40 - Olivier Cong (HK)
    11:20 - Chochukmo (HK)
    12:00 - GDJYB (HK)

  • 14th September


    Indonesia Live

    Indonesia Live14th SeptemberMillian

    Presented by JOOX, the INDONESIA LIVE showcase has a line-up bound to leave a lasting impression on your eyes and ears. Love it!

    7:20 - Aliando (ID)
    8:00 - Young Lex (ID)
    8:40 - TheOvertunes (ID)
    9:20 - Raisa (ID)
    10:00 - The Trees & The Wild (ID)

  • 15th September


    Made in Singapore

    Made in Singapore15th SeptemberMillian

    8:00 - My Life As Ali Thomas (TH)
    8:40 - Stopgap (SG)
    9:20 - iNCH (SG)
    10:00 - Doves & Ravens (SG)
    10:40 - Linying (SG)
    11:20 - Jawn (SG)
    12:00 - Disco Hue (SG)
    12:40 - The Summer State (SG)

2016 Venues

Millian Singapore

Millian Singapore

#01-05 St James PowerStation, 3 Sentosa Gateway, Singapore 098544

MILLIAN SIngapore, a Concert Venue and a Night Club. Its state of the art sound and light system promises to be an audio and visual roller coaster for its audience.

Barber Shop by Timbre

Barber Shop by Timbre

1 Old Parliament Lane #01-03, Singapore 179429

Anchored by a quality line-up of Singaporean musicians and bands like Raw Earth, Chicken Shack Revival and Soulvibin’, Barber Shop also recreates the spirit of the blues in its Saturday Blues Jam Sessions. Reminiscent of older times when people of all ages came together and new friendships were forged over a shared love of music, experience a unique environment of creative energy, music education and appreciation right here in Singapore



133 Cecil St, Singapore 069535

descend into the party den

tucked away in skyscraper-lit downtown, in the basement of a tower in the bustling, dazzling business district of metropolis singapore is kyō. a space where elemental music meets visionary art. the art of escapism honed to its finest.

past the alluring, all-seeing eyes adorning the entrance, the access to an inconceivable abyss: a doorway to myriad new pleasures unfurls before your sight. look to the right and you'd be invited to indulge in a bewildering range of sake-delics. the city's longest bar is reassuringly stocked to the brim with fine spirits, wines and beers worthy of the taste and refinement of the well-travelled individual you are.

walk on if you dare, and be lured by the unrelenting beat throbbing for your attention. your feet begin to move at their own will. with each beat, you shimmy a step closer to a primal gathering nearing its point of frenzy. the rush takes you over, you make unforgettable eye contact, there is no choice but to surrender.

in this moment of enchantment, against a backdrop of rough-cut stone, wood and bronze, how can it be that everything you've ever known all starts to make sense?

but your night has only just begun…



73 Bras Basah Rd, NTUC Trade Union House #01-01, Singapore 189556

Like any Singaporean, we pride ourselves on our ability to switch and converse between our national language of English and our mother tongue. And as with any Timbre venues, you can expect good music and quality live performances on stage. Switch is for the closeted Mandarin-pop fans who refuse to queue up for hours to meet your idols, refuse to wave your glow stick in the dark at gigs and will not give into the argument that one language-genre of music is more superior to the other.

Timbre@ The Substation

Timbre@ The Substation

45 Armenian St, Singapore 179936

Tucked away from the maddening crowd - in a hidden, dew-kissed nook at Armenian Street, a fresh fusion of music and food has planted itself amongst the waving leafy fronds. It's rustic tranquility sweeps one back to more youthful days when things were less complicated and everything was forward. This al fresco setting amidst the hustle and bustle of town allows one to gaze into the night sky with quiet contemplation - an isle of calm amidst a busy city.

Timbre Music Academy

Timbre Music Academy

#02-01, 1 Old Parliament Ln, Singapore 179429

2016 Partners

For sponsorship enquiries please contact

Presented by

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Official Media Partners

Music Event Partners