“Branded Enables Connections that Matter”
Branded designs, sells, markets and produces amazing B2B2C and B2B2F(an) events in Asia. Founded in 2002 and listed as a top 10 Event Marketing agency by Marketing magazine, our focus is to add value and grow the media, sports and entertainment industry in Asia.
We are experts in the organisation, programming and production of dynamic conferences, live music festivals, academies, and youth fan events such as the YouTube FanFest.
Branded is an independent company staffed by passionate multi-cultural, multi-lingual and talented individuals with offices in Hong Kong and Singapore.
Music Matters, Asia’s premier independent music festival comes back to Singapore in September 12-15 2016, for its sixth edition for 4 big days of music discovery.
Aaradhna is a 29 year old Soul singer. First signed to a recording deal at 16, she's previously had two other #1 singles in 2004 and 2005 and is a platinum selloing R&B / Soul artist from her own country of New Zealand.
Winner of the prestigous "ALBUM OF THE YEAR" at 48th Annual Mew Zealand Music Awards (winning against international break out LORDE), Aaradhna is ready to spread her wings in 2014 with her follow up album "Under The Blue Moon". Written while touring the US & her downtime in Hollywood. Aaradhna has paired her unique and honest song writing abilities with top US Writers, August Rigo (Justin Bieber, One Direction), Kwame Holland (Will Smith, Mary J. Blige)) and LA Production team Twice As Nice (50 Cent, Nelly, Robin Thicke).
Signed directly by Avery Lipman (President of Republic Records) to a 5 album deal, Aaradhna with her honest and straight to the point songwriting is set to follow in the footsteps of contemporary sul divas Amy Winehouse, Adele and Duffy, with her own unique Pacific edge.
|SOUNDCLOUD / OTHER||http://soundcloud.com/aaradhna|
Three years, six tours and three members ago, Bad Pony were two dudes sitting in a dank basement recording indie-pop tunes as a side project. Three years on, Bad Pony are five multi-instrumentalists with an award winning live show.
Having taken out the Raw Artists Musicians of The Year Award 2013, the five piece were acknowledged for their unique and communal approach to rhythm, performing with no designated drummer but instead with a gaggle of mismatched stand up percussion instruments.
After releasing their critically acclaimed debut EP in 2015, their latest five singles (including a collaboration with Bad Decisions) have achieved success on triple J radio Australia within the last year. Bad Pony are currently touring their latest single ‘Sideways’ on a massive 23 date tour.
|SOUNDCLOUD / OTHER||www.soundcloud.com/badpony|
Armed with his guitar and his folk songs, he created the foundations of his own universe in his first single “Lucky” (2011). The universe was further developed and revisited in his first two albums “Tomorrow May Not Be Better” (2011) and “Too Old to Die Young” (2013). Then, taking inspiration from the world around him and his position in it, he created his third opus, “Facing Canyons” (2015). With his instantly catchy melodies, clever arrangements, and constant charisma, he exploded onto the world scene as a sincere and unexpected artist.
On the stage, Bastian Baker has been duly rewarded (two platinum albums, five Swiss Music Awards, a World Music Award,…) and internationally recognized (opening act for Shania Twain, Bryan Adams, Johnny Hallyday, and more ”).
|SOUNDCLOUD / OTHER||https://soundcloud.com/bastianbaker/sets/facing-canyons/s-nWEgp|
Garden City Movement is a Tel Avivian-based electronic music project. The three produce sweet hypnotic beats to ground floor bass heavy tracks. Signed with BLDG5 records, Garden City Movement first made waves last fall with the release of their debut EP Entertainment, which garnered early press champions as numerous Hype Machine influential blogs, Pitchfork, Clash, The FADER, Stereogum and FACT which created a short documentary about “The rising stars of Tel Aviv.”
With videos reaching 1M hits and screenings at the LA film festival, GCM scored support slots for acts such as Alt-J, Cults, SOHN & Rufus and their debut appearance on the Boiler Room. The trio intensively toured Europe and was on festival bills such as Primavera, Pukkelpop, Glastonbury & Fusion festival.
Bengali Cinema, the second EP, continued Entertainment‘s media praise. They dominated Hype Machine’s top 3 for three days straight with Terracotta, and were featured in the vast blogosphere as “The Band To Watch.” Radio stations such as BBC6, KEXP & Sirius XM(to name a few) picked up tracks from both EP’s as well as reaching #21 on CMJ’s RPM chart.
In April, the band has teamed up with The Vinyl Factory and released “Modern West,” Garden City Movement’s 3rd and final EP in the trilogy. The Vinyl Factory encompasses a record label that worked before with artists such as xx, Massive Attack and Roisin Murphy.
|SOUNDCLOUD / OTHER||https://soundcloud.com/bldg5/sets/garden-city-movement-modern-1|
Known for his creative and unique songwriting, HUSH is a singersongwriter that hails from Taiwan. Through the use of philosophical ideas, HUSH’s music portrays the love and loneliness of life. With humble beginnings, HUSH’s musical journey began in 2010 while performing at a local coffee shop in Taipei, where he worked as a barista. Since then, HUSH has released one EP (Astronomical Cachet), two studio albums (X, Psycho Love), and one unplugged album (Everyone’s Gonna Miss You).
Since the release of their debut EP in 2015, MAEFIRE have been unstoppable.
First single ALYSHA catapulted the band head first into Melbourne’s rock and roll scene, playing to a sold out Workers Club and follow up shows in Adelaide & Brisbane.
Second offering SOLE DESIRE reached international air play and saw the band play shows with Brit rockers As It Is, US band The Maine, as well as Australia’s Ocean Alley & Young Lions across the country.
Heading back into the studio at the tail end of 2015, MAEFIRE are set to premiere the music video for new single WITHOUT YOU in July this year. Showcasing a more groove orientated sound reminiscent of The 1975 and The Neighbourhood. WITHOUT YOU is the first offering from the bands follow up release CRYSTAL EYES due September.
My Life as Ali Thomas (MLAAT) is an indie-folk band based in Thailand. Though began in early 2013, MLAAT recruit wasn’t final until late 2014. MLAAT, fronted by a female vocalist, is a four-piece band– acoustic guitar, electric guitar, bass guitar, and drums. MLAAT music can be recognized as Pop, though with a dash of that folky-experimental sound. MLAAT currently has two official singles; ‘Daughter and Son,’ and ‘Winter’s Love.’ ‘Cordelia,’ MLAAT’s third official single, is set to release in early August, with the plan of full studio album set to release early September.
One of the early proponents of the now-popular genre of Dubstep in India, NUCLEYA has built on that start to emerge as one of the most exciting, experimental and engaging producers in the Indian scene in the past five years. He has made his mark as an Indian dance music producer, focussing on sounds and textures that are Indian in nature but international in appeal. He has performed at numerous music festivals around the world including Glastonbury (UK), Edinburgh Fringe Festival (UK), Lille 3000 (France) and the Electron Festival (Switzerland). He has been the preferred opening act for many international artists touring India including Major Lazer, Skrillex, Diplo, Benga and Flux Pavilion.
|SOUNDCLOUD / OTHER||https://soundcloud.com/nucleya|
|SOUNDCLOUD / OTHER||http://weibo.com/piscoband|
With the release of his much awaited debut album, In Tokens & Charms, in January 2015, Delhi-based singer-songwriter Prateek Kuhad firmly established himself as one of the frontrunners in the Indian independent music scene.
Prateek, with his unique blend of minimal, folk arrangements and pop rock melodies, effortlessly captures life’s complexities in his songs. Live, Prateek perfectly recreates the warmth and vulnerability that is a signature on his recordings, using his folk-pop sensibilities to forge an infrangible connection with the audience.
|SOUNDCLOUD / OTHER||www.soundcloud.com/prateekkuhad|
"Perth quartet Rag n' Bone refer to themselves as ""polished scunge"" and describe their sound as ""an angel meeting up with a drunken choir, vomiting diminished scales over battle drums"".
After releasing their debut EP, winning 2 WAM Song of the Year awards (Rock & Punk) and travelling overseas to play “Rock A La Buse Festival”, Rag n' Bone return with their track “I Don't Feel at Home In This World Anymore”. Described as “...utterly compelling.” by Music Feeds, its the first taste of the band's forthcoming debut album and is a call to action from one of Perth's most exciting and dynamic live acts."
|SOUNDCLOUD / OTHER||www.soundcloud.com/ragnboneband|
"Starting with a simple chant of her favorite Disney movie when she was 3 years old, Raisa Andriana started it all through the song “A Whole New World”, which then opened the door of a new musical world for her future dreams.
Up until 2016, Raisa has released 4 full length albums, from debut titled ""Raisa"" album to the most current album, named Handmade. Within 5 years having career in music industry, Raisa has held her own solo concert in Jakarta (May 2015), following Surabaya (November 2015)."
|SOUNDCLOUD / OTHER||www.youtube.com/raisa6690|
Fresh and soulful Brisbane-based 4-piece band, Slip-on Stereo, is filling rooms all over the country at the moment. They are considered the “band to see” The bands following has exploded since the release of Rocksteady in early 2015, and they’re continuing their climb up the charts.Slip On Stereo have had ealry success with their current single ‘Oceans’ Which has seen high rotation on commercial radio and raving reviews from fans and peers alike. Numerous support slots while being apart of the Nova Insta parties and Austereo Hit105 Pop up shows have seen them play along the likes of Red Foo, Bonnie Anderson, 360, ILLY, Dami Im, The Vamps, Sheppard and many more. Described as “Energetic and soulful”, their style is a unique blend of Pop, RnB, Reggae & anything else they feel inspired to throw in the mix.Zeek Power and Clint Wallace, former Busby Marou bassist, lead the band vocally while also holding the rhythm on guitars. Uncle/nephew relations, bass guitarist Phil Moore and drummer Ash Moore hold the heartbeat of the band together.
It’s not easy for a Thai rock band to stay at the top of their game and maintain their popularity for 10 years. But Slot Machine is that band. With six studio albums, three MTV award nominations plus 11 local and international awards, Slot Machine is undoubtedly a Thai rock band to be noticed.
Their next adventure involves taking on the international market. Slot Machine’s first all-English album, ’Spin The World’, was released in 2016. Slot Machine has always been willing to take risks, and the band believes the time is right for something completely new. With the help of six-time Grammy Award-winning producer, Steve Lillywhite, who has worked with U2, The Rolling Stones, and The Killers, the new album opens a new chapter in the band’s career.
Since breaking onto the Australian electronic music scene in 2014, Slumberjack have expanded their sound with bigger hooks and more visionary textures. Powered by their kinetic chemistry, the Perth-based duo’s latest output includes “Open Fire,” an energetic collaboration with former Silverchair frontman Daniel Johns (released via Diplo’s Mad Decent in North America and Onelove elsewhere across the globe). Having earned 10 million-plus streams across all platforms, Morgan Then and Fletcher Ehlers also recently released “Enigma (feat. GRRL PAL),” a bright and airy track that reached #4 on HypeMachine in late 2015. In each of their new offerings, Slumberjack channel their complex musicality and passion for innovation into music both deeply inventive and distinctly timeless.
|SOUNDCLOUD / OTHER||https://soundcloud.com/slumberjack|
Sydnee Carter is an 18year old singer songwriter from Perth Australia like no one else. Lyrics with emotion and worldliness beyond her years, Her tone so unique it can't be likened to anyone else and a style, ' true only to herself ' .
Her debut EP released in 2015, has seen her fan base increase dramatically on all her social media platforms and over 2.8 million streams to date on Spotify Internationally.A grand finalist in the Telstra “road to discovery”, West Australian song of the year finalist and as a performer, as a finalist in X Factor 2014.
|SOUNDCLOUD / OTHER||https://soundcloud.com/sydnee-carter-2/life-raft|
Originating in New Orleans, award winning band Tank and The Bangas have all the qualities that relates them, to the city that birth them but a flair that separates them as well. Led by national award winning poet/singer Tarriona Tank Ball their performances range from being “One of the most energetic shows you’ll ever see” to “A gospel tent in Mississippi”. Rummaging through their sound like a thrift store hippie, you’ll find the Bangas to provoke a musical reference of Rhythmic Soul and Spoken word among other genres such as Rock, Gospel, Funk, and Folk. Combining the various musical technique among the Bangas, coupled with the instilling play on lyrics from Tank; Tank and The Bangas have quilted a unique sound that singles them as one of the most distinctive groups to come out of New Orleans.
|SOUNDCLOUD / OTHER||www.soundcloud.com/tankandthebangas|
|SOUNDCLOUD / OTHER||https://itun.es/ch/eo5cbb|
TheOvertunes is an Indonesian Acoustic Band of brothers formed in 2010. Consisting of Mikha Angelo in Vocals, Guitar & keyboard, Reuben Nathaniel in Guitar and vocals, and Mada Emanuelle in bass and vocals . TheOvertunes is looking to "shine a light" and send Positive messages through their songs.
|SOUNDCLOUD / OTHER||https://soundcloud.com/theovertunes-sound|
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Setting corporate strategy and steering the ship.
Coordinate maternity leave.
"No one looks back on their life and remembers the nights they had plenty of sleep".
What they call me:
Mama-san for the Marketing and Operations of our business. Rudolph and sometimes the reins to Jasper’s Santa.
What I really do:
Strive to ensure we have the right people, processes, priorities and communications in place to wholeheartedly deliver results that matter.
Watch out for:
My close protection agent, Agatha.
I work with an awesome team to put on 3 crazy nights of new music.
The above and then some.
Anything Artist Relations / Festival Relations.
Anything other than sales.
Anything Jasper doesn’t want to do.
The longest service staff and a new mommy at Branded.
Keeping it simple, Nat
Co-ordinate the suite of Branded’s global projects.
Paddle - the greater the distance the bigger the challenge.
Support in event production elements
The girl with crazy hair colour
In service for everything that relates to design & creative, come to me and I'll give you a solution.
Ensure anything people give me turns out to be pretty.
Toe-Knee (or The American).
Design Music Matters program and secure panel and keynote speakers.
“Don’t ask, don’t get.”
Program and Speakers.
Lu or Bezza
Part of the money making machine when it comes to things that matter
Finding the best happy hour spots in town
New business and sponsorship opportunities.
Communicate, operate, facilitate!
Anything I’m asked.
“You only live once, but if you do it right, once is enough!”
Anything event related.
Talk to people about our awesome event, see if they want to speak, and programme them in
Come up with topics worth discussing
The Show Must Go On!
Contact me to tell me about your expertise in entertainment
Act as the bridge between commercial and editorial for our Matters events
Write EDMs and make sure I'm up to date on what's happening in the industry
Instigating team karaoke
Strategically creating and distributing content across Branded's different social networks
Sleep is for the dead.
Social media... or cat videos