Branded designs, sells, markets and produces amazing B2B2C and B2B2F(an) events in Asia. Founded in 2002 and listed as a top 10 Event Marketing agency by Marketing magazine, our focus is to add value and grow the media, sports and entertainment industry in Asia.
We are experts in the organisation, programming and production of dynamic conferences, live music festivals, academies, and youth fan events such as the YouTube FanFest.
Branded is an independent company staffed by passionate multi-cultural, multi-lingual and talented individuals with offices in Hong Kong and Singapore.
In the last eight years, Music Matters has hosted some of the biggest names in the entertainment business.
Pioneer music industry event in Asia Pacific and South Asia, Music Matters in Singapore and MixRadio Music Connects in Mumbai bring industry leaders and businesses together to discuss actual trends and explore new business opportunities through keynotes, panels, workshops and networking sessions. Supplemented in Singapore by a 4-night music festival and a creative Academy for artists, the conference gives a 360° vision of the music industry in Asia.
All That Matters took Singapore by storm on May 20-25th, 2014 with a stellar week of B2B2Fan events for the global entertainment community.
Digital, Music, Social and the inaugural Sponsorship Matters attracted over 1,850 delegates from 30 countries who tuned in to 66 speakers and attended 36 networking events across the week.
Thousands of souls were entertained by 170 performances over 4 nights of Music Matters Live with HP and over 6,000 teenage fans turned out for the 2nd YouTube FanFest with HP to meet their heroes of the YouTube screen.
Take a peek at our wrap video to find out more.
The Music Matters Academy was launched in 2011 as an initiative to give back and nurture Asia’s emerging talent by mentoring them on a path to music industry success. It is produced by, with and for the Asian music community and features some of the world's most accomplished executives, artist managers, and creative minds to provide guidance and insight to aspiring professionals.
“The Music Matters Academy reaffirmed my decision to pursue music in a growing and hopeful industry, instilling in me a global, business-oriented paradigm to add value to my musicianship.” Benjamin Kheng of The Sam Willows
Please download the latest programme hereDownload
Please register your interest here if you want to attend the Music Matters Academy.Registration
Music Matters’ speakers deliver powerful and inspiring case studies on the music industry in Asia and globally.
View some of our past presentations to understand why this is a must-attend event.
Setting corporate strategy and steering the ship.
Coordinate maternity leave.
"No one looks back on their life and remembers the nights they had plenty of sleep".
What they call me:
Mama-san for the Marketing and Operations of our business. Rudolph and sometimes the reins to Jasper’s Santa.
What I really do:
Strive to ensure we have the right people, processes, priorities and communications in place to wholeheartedly deliver results that matter.
Watch out for:
My close protection agent, Agatha.
Finding the funds for the events that matter.
Chat a lot.
Throwing fantastic fancy dress parties.
Responsible for delivering engaging content for delegates at our event and everything that happens inside the ballroom.
I turn ideas into successful events!
I love cooking and I think about food constantly.
I am the winner of a TV cooking competition and magazine food columnist.
Programme & Speakers.
Charmian (it's not that hard "char-mee-ann").
Assisting the fabulous Branded team with creating an awesome lineup of speakers and artist PLUS I have the wonderful task of looking after the special people that make up our Branded community - and that's you :).
is a lot of chair dancing in the office.
Xanadu, second album - The Village People.
Speaker and programme enquiries.
I work with an awesome team to put on 3 crazy nights of new music.
The above and then some.
Anything Artist Relations / Festival Relations.
Anything other than sales.
Anything Jasper doesn’t want to do.
The longest service staff and a new mommy at Branded.
Admin and Marketing support.
Take people's money at the registration desk.
Picking the right birthday cake.
Invoices & Payment
In service for everything that relates to design & creative, come to me and I'll give you a solution.
Ensure anything people give me turns out to be pretty.
Definitely not a morning person but music can energize me.
Selling Matters of Importance
Anything that requires a bit of height
Turning down Pharrell on-stage
Delegate & supporter sales
Event Director, YouTube FanFest
A little bit of everything.
Elvis The Sun Sessions (1976)
Marie, for now.
Community building and video channel management.
Unknot the click bait from my fishing rod.
First Frenchie on the team.
News, muse and reviews.
Toe-Knee (or The American).
Design Music Matters program and secure panel and keynote speakers.
“Don’t ask, don’t get.”
Program and Speakers.
Co-ordinate the suite of Branded’s global projects.
Paddle - the greater the distance the bigger the challenge.
Digital Marketing, Advertising, and Social Media
Support in event production elements
Anything they ask me to
I am a 100% homebody and was addicted to online games (no joke).